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    <title>Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport</title>
    <link>http://www.sciepub.com/journal/JBE</link>
    <description>The “Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport” publishes research papers around behavioural issues in economics, finance, entrepreneurship, accounting and transport.<br/>It aims to discuss the effect of the emergence of the behavioural theory in different fields of research. This journal is a leader in its domain for  it is the first journal that introduces concepts of “Behavioural Entrepreneurship” and “Behavioural Transport”. It seeks to publish articles that focus on the role of investors, managers and entrepreneurs’ psychology in their decision making process.<br/>The Journal will help us to understand “why” and “how” behavioural economic agents make sub-optimal decisions, which can explain why economic and corporate decisions are far from the rational choice.</description>
    <dc:publisher>Science and Education Publishing</dc:publisher>
		<dc:language>en</dc:language>
		<dc:rights>2013 Science and Education Publishing Co. Ltd All rights reserved.</dc:rights>
		<prism:publicationName>Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport</prism:publicationName>
		12
		1
		January 2025
		<prism:copyright>2013 Science and Education Publishing Co. Ltd All rights reserved.</prism:copyright>
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<title>
A Case Study: “Theranos - The White Elephant That Wanted to Be a Unicorn”
</title>
<link>http://pubs.sciepub.com/jbe/12/1/1</link>
<description>
<![CDATA[The Theranos case exemplifies a highly publicized failure in public health leadership that jeopardized patient safety and undermined public trust in blood testing diagnostics. This case study examines the leadership failures that led to Theranos's downfall and eventual closure in 2018 from Elizabeth Holmes's perspective as she reflects on her journey while standing trial in 2021. By adopting Kotter’s change management framework and incorporating deontological principles into her leadership style during her tenure as CEO of Theranos from 2003 until the scandal’s exposure in the <i>Wall</i><i> </i><i>Street</i><i> </i><i>Journal</i> in 2015, Holmes could have transformed Theranos into a success story. The recommendations provided are presented as an “Ethical Disruptor Roadmap”, which seeks to bolster Kotter’s structured framework with a foundation in deontological principles. This roadmap aims to guide emerging biotech companies that are developing similar blood testing technologies to avoid the “Theranos Effect," which has left a lasting (blood) stain on the industry.]]>
</description>
<dc:creator>
Judith  Mueller, Carly  Jones, Michael  Varco
</dc:creator>
<dc:date>2025-06-30</dc:date>
<dc:publisher>Science and Education Publishing</dc:publisher>
<prism:publicationDate>2025-06-30</prism:publicationDate>
<prism:number>1</prism:number>
<prism:volume>12</prism:volume>
<prism:startingPage>1</prism:startingPage>
<prism:endingPage>16</prism:endingPage>
<prism:doi>10.12691/jbe-12-1-1</prism:doi>
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<title>
The Impact of Social Networks on the Entrepreneurial Intention of Tunisian Women: A Comparative Analysis of Informal and Formal Ties
</title>
<link>http://pubs.sciepub.com/jbe/12/1/2</link>
<description>
<![CDATA[This research examines the influence of different forms of social networks—informal networks characterized by strong ties (e.g., family and friends) and formal networks characterized by weak ties (e.g., entrepreneurial associations and support institutions)—on the entrepreneurial intention of Tunisian women. Drawing on a quantitative research design, data were collected through a structured questionnaire administered to a purposive sample of 100 Tunisian female entrepreneurs. The empirical analysis demonstrates that informal social networks exert a significantly greater impact on entrepreneurial intention than formal networks. Specifically, the presence of a close entrepreneurial role model, the perception of favorable subjective norms, and strong emotional and moral support from family and friends were found to be critical determinants of entrepreneurial intent. In contrast, access to formal support structures such as incubators, professional associations, or business development services showed a comparatively weaker effect. The study is limited by its context-specific sample and cross-sectional design, which may constrain the generalizability of its findings. Nevertheless, it provides meaningful contributions to the literature on gender and entrepreneurship in the MENA region by highlighting the pivotal role of social capital, particularly informal networks, in shaping women’s entrepreneurial trajectories. The findings hold practical implications for policymakers and entrepreneurship support organizations seeking to design more inclusive and socially embedded interventions that respond to the lived realities of women entrepreneurs in Tunisia.]]>
</description>
<dc:creator>
Wafa  Mbarek
</dc:creator>
<dc:date>2025-07-13</dc:date>
<dc:publisher>Science and Education Publishing</dc:publisher>
<prism:publicationDate>2025-07-13</prism:publicationDate>
<prism:number>1</prism:number>
<prism:volume>12</prism:volume>
<prism:startingPage>17</prism:startingPage>
<prism:endingPage>26</prism:endingPage>
<prism:doi>10.12691/jbe-12-1-2</prism:doi>
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